Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products.
For centuries, bread has served as a natural source of grains and fiber essential to our health. At Lantmännen Unibake, we are innovating our baking techniques and exploring healthier alternatives to traditional ingredients – without compromising taste. Our main ambition is to positively impact public health by more than doubling the volume of healthier products by 2030.
Our Goals
By 2030
- 100% of our bread and fast-food bread volume contains a minimum 3% fiber, and 30% of wheat bread contains a minimum 6% fiber.
- 33% of the grain ingredients in our wheat bread and rye bread are wholegrain.
- 10% reduction of average salt content in wheat bread, rye bread, and fast-food bread.
- 10% reduction of average kcal per serving and 40% of the sweets portfolio to contain a maximum of 250kcal per serving.
Crucial Areas
For the climate, health, and people pillars in our sustainability plan we have defined a set of crucial areas. Each crucial area represents an opportunity to improve our operations and implement a more sustainable practice. On health, we have identified four crucial areas.
Increase Wholegrain
Because 27-84% of all wholegrains in the diet come from bread, we focus on increasing wholegrain content in our wheat and rye bread.
Increase Fiber
Because 14-35% of all fiber in the diet comes from bread, we will increase the fiber content in our wheat bread, fast-food bread buns, and rolls.
Decrease Salt
Because 25-35% of all salt in the diet comes from bread, we are decreasing the salt content in our bread and fast-food bread buns and rolls.
Reduce Calories
Because our sweets category plays a role in diets as a source of energy, we are decreasing calorie content in our sweets and rolls, and we are offering more mini and medium portion sizes.
Approximately half of consumers claim to frequently act to eat more fibers and whole grains, and to reduce the sugar, calories and salt intake to optimize health & wellbeing.
The Power of Whole Grains
Keeping our whole grain breads and other bread products delicious and tasty over time is a key priority for our innovation and quality teams. They work hard to improve the nutritional profile of our bread products by increasing the overall amount of whole grains and consequently fiber while slightly reducing the salt content. All while keeping the same great taste! Increasing the consumption of whole grains is one of our top priorities when it comes to baking for better health.
